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FOR IMMEDIATE RELEASE Contact: Mary Ann McNutt, 941-468-6643 [email protected]

Doggone Good: LoveMyPets Glow-in-the-Dark
Pet Safety Collar Thwarts Pet-Human Fall Injuries
-- Pet-Related Falls Injure More than 86,000 Annually --

Louisville, KY: (April 18, 2009) . . . People trip over their cats and dogs in the middle of the night.

According to a recent study by Centers for Disease Control and Prevention, more than 86,000 Americans were treated in a medical emergency facility last year for injuries sustained during falls caused by cats or dogs inside or in the immediate environment outside the home.

The ingenious, simple and affordable solution to preventing falls is the new line of nighttime safety products from LoveMyPets featuring a one-of-a-kind, non-invasive, glow-in-the-dark safety collar designed to reduce pet-related human falls and protect pets from darkness-related accidents.

LoveMyPets safety collar, harness and leash presents a high-quality-glow-in-the-dark material that is non toxic and non radioactive, reports LoveMyPets managing member Mike Macatee. The glow pigments last more than 12 hours, then recharge in the daylight, so no bulbs or batteries are needed. The collar is expertly engineered with one of the highest reflective values on the market. The polyester webbing contains superior UV-resistance and stretches less than nylon. When wet, the collar also dries fast and maintains a consistent fit for your pet’s comfort. A welded D-ring adds strength on the leash clip and acetal hardware keeps the product light and strong. All collars, harnesses and leashes are fray and fade-resistant that wash well, wear well and don’t fade out, adds Macatee.

Education, Macatee emphasizes, is key in getting word out on the importance of pet safety products. Stressing health and safety can help reinforce bonds between owners and pets. “Dog owners are very dedicated to their dogs but quite often just do not know how quickly something can happen that can endanger the lives of their dogs,” he says. “We quite often tell dog owners, our product could be the best purchase decision you have ever made. In this day and age, protecting your pet should be a requirement for good dog ownership.”

In addition to helping thwart pet-human falls and darkness-related accidents (more than the 1.2 million dogs are killed on U.S. roads every year), the LoveMyPets pet safety collar is unmatched during emergency situations such as hurricanes, earthquakes or other disasters where power and light is compromised.

Dog and cat ownership is increasing in the United States in concert with a rising population of older persons, in whom injuries might have the greatest health consequences.

Although fall injuries in the CDC study were cited most frequently among people under 14 years or between 35 and 54 years, injury rates, especially fracture rates, were most common among people older than 75. The number of falls and the severity of injury resulting from falls increases as people get older. The most common serious injuries are head injuries, wrist fractures, spine fractures, and hip fractures. Because hip fractures can increase mortality and lead to long-term functional impairments for older adults, this is an area of growing concern.

The cost of falls among older people is enormous because of the high death toll, disabling conditions and recovery in hospitals and rehabilitation institutions. The United States spends an estimated $20.2 billion annually for the treatment of injuries to older people after falls. The majority of the cost is for hip fracture care, which averages $35,000 per patient, reports the American Association of Orthopedic Surgeons.

The safety collar is currently available for only dogs, but within 90 days, LoveMyPets plans to offer a product small enough and lightweight enough to accommodate both smaller dogs and cats. A breakaway collar with an optional bell will also be available for cats.

Amidst one of the worst economic downturns in decades, the pet industry continues to show resilience.

The American Pet Products Association’s annual release of comprehensive industry information shows total pet pending in 2008 topping $43 billion, with no declines in any category from 2007. That’s more than the gross domestic product of all but 64 countries in the world and almost double the amount shelled out on pets just a decade ago. And, where most retail sectors are struggling to simply stay afloat, the pet industry is one of the fastest-growing with projected 4.9% increase in spending to $45.4 billion in 2009.

Due to consumers considering pets as part of the family, the gap in quality between two-legged and four-legged mammals is quickly disappearing in all categories from food and clothing to health care and services. These higher quality products and services and a strong consumer focus on their pet’s well-being make health and wellness the most powerful trend in 2009 across the entire pet industry.

LoveMyPets glow-in-the-dark line of nighttime safety products are available at www.lovemypetsgps.com or at local pet stores. Suggested retail price for the collar is $19.95 with an optional 5-foot matching leash for nighttime walks at $19.95.

About Lovemypets: Lovemypets, LLC, is a SC limited liability company with its corporate offices located in Louisville, KY. Lovemypets offers the revolutionary LovemypetsGPS Pet Safety Collar, a Web-based pet recovery system featuring a GPS locating and tracking solution and safety collar designed to support the owner’s immediate recovery efforts of lost pets. The collar also helps protect the pet from darkness-related accidents, with superiorly engineered glow-in-the-dark banding and a material with one of the highest reflective values on the market. The system’s award-winning GPS unit locates and tracks both outdoors and in—even in heavily wooded areas and inside buildings—using both state-of-the-art GPS technology and cellular signals. To order, visit www.lovemypetgps.com or call 1-888-LUV-R-PET (1-888-588-7738). For media questions, contact Mary Ann McNutt 941-468-6643 or e-mail [email protected]

 




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